We have recognised though, that to continue to evolve, particularly in the marketing area, we needed to re-brand.
While a full branding exercise can cost tens of thousands of dollars, we spent exactly $0.00, thanks to the Committee’s hard work. We are thrilled to present a new look and feel with zero impact to our donations.
It is important to note that nothing has changed as to who we represent, which includes police, professional fire fighters, paramedics and “000” operators, 10% of which will suffer a mental health injury during their career.